Tsunami of 2004

How Important Is Home Stay To Thai Tourism Tourism Essays

How Important Is Home Stay To Thai Tourism Tourism Essays How Important Is Home Stay To Thai Tourism Tourism Essay How Important Is Home Stay To Thai Tourism Tourism Essay one of the most popular place stay finishs in the North which is over developed, and Chiang Khan in Loei state , a development place stay finish in the nor-east of Thailand. Some people said that Chiang Khan is Pai of the yesteryear. Within Pai itself, there is a motion to defy against the surpluss that has spoilt Pai and destroyed its peaceable rural character that had drawn people to it in the first topographic point. Thailand is a underdeveloped state that attempts to turn and touristry is an industry that can significantly assist excite economic growing. Consequently, when place stay touristry improves, it will spread out the power of supply and assist pull more tourers. Therefore, sustainable development is the better manner to equilibrate the development and maintain the original character. Logically, the more travel finishs developed, the more tourers will come and the more money the state will gain. Keywords: Home stay, Thailand, Sustainable development Introduction Tourism makes a major part to Thailand s economic system. Most tourers come to Thailand for assorted grounds largely for the beaches and relaxation. The friendly, easy-going ways of the Thai people besides proves a draw to most tourers, every bit good as the rich Thai civilization, imposts and history. The new selling motto which was adopted in mid 2009, Amazing Thailand, Amazing Value , and the authorities s stimulation bundle besides seemed to hold helped change by reversal the downward tendency for the latter half of 2009 and for the present twelvemonth. Furthermore, presents, most people are concerned about the consequence of planetary heating and are returning to nature ; in another word Green has become a new motto for tourers. Not merely Green but besides Sustainable are the popular words more and more tourers are fanning out into the countryside to be closer to nature. Consequently, rural touristry makes usage of the countryside as a finish. It is a important sector of overall touristry market in many states. It will impact non merely the environment but besides the economic system and societal construction of the countryside. The figure of activities that tourers participate in has grown. For illustration, agri-tourism ( agricultural, festivals and other cultural events ) , green touristry ( considered to be more environmentally friendly ) and ecotourism ( nature touristry ) . Home stay is a portion of rural touristry. In add-on, sustainable touristry development is synonymous with rural touristry. Nowadays, place stay to uristry in Thailand has become really popular for both domestic and foreign tourers. Part of the ground may be due to the consequence of the universe economic crisis, with most tourers worrying about their budget and traveling in this sort of place stay touristry costs less. So, the Thai Government quickly develop Thai place stay to run into this new demand for economical bundles. But it can be a two-edged blade with both positive and negative sides. Therefore, we must happen the right balance. Definition of Home stay Home stay is a signifier of touristry that allows the visitant to lease a room from a local household to remain and better larn the local life style and portion their civilization. It is comparable to the western construct of bed and breakfasts. A place stay belongings is a non-commercialized, private abode that accommodates paying guest ( s ) who enjoy remaining in the comfort and security of a household place. In Thailand, the history of place stay began with pupils who were voluntaries for rural development cantonments and who stayed with the local people during the class of their cantonment. Then, National Economic and Social program 8th emphasized the development of communities and decentalisation to local countries and place stay had its first formal acknowledgment. The attractive force of place stay is the manner of life of the local people and natural attractive forces are non ever considered an indispensable portion. There are two types of place stay in Thailand which are th e original and practical . In the original place stay construct, tourers stay with the host and unrecorded under the same conditions as the proprietor. In the practical place stay, conditions are improved for more physical comfort but the construct of an easy manner of life and alone civilization is non abandoned. However, the significance of place stay is engagement in community life in which local people manage activities together. The activities vary from topographic point to topographic point and harmonizing to seasonal fluctuations. They may include Thai culinary, Thai massage, farm life etc. Furthermore, OTOP ( One tambon one merchandise ) is a construct whereby local people are encouraged to do local merchandises for sale to hike their income. The proprietors are encouraged to believe that each visitant is a invitee, non merely a tourer ( tourismthailand.org ) . They are a portion of the household. Home stay is merely another occupation for the place proprietor. When tourers come he will widen them his welcome but he still retains his chief occupation such as fisherman or husbandman. The advantages of place stay are the local cognition that will be gained from the host, understanding the easy manner of life and see the natural kindness of the local people. Furthermore, the local peopl e receive more income but they do non abandon their chief occupation. In add-on, they portion the experience with the tourers, acquire more friends and the community can go strong. In the age of globalisation, many people live in a competitory universe so many people now want to research the easy life and a life of simple sufficiency as an alternate manner of life. An extra benefit of place stay adjustment is that most of the money earned goes to the grassroot local people, instead into a big pudding stone? The local place proprietors get most of the money paid by the tourers. This has a more significant benefit to a community, instead that if a big hotel concatenation was to open a big hotel and simply employ local people as hotel staff. Most of the net incomes will so travel to the hotel concatenation, with most of it likely sent out of the state. The proprietor and adjustment should run into the criterion of place stay in Thailand. The Tourism Authority of Thailand has set 10 criterions and 31 indexs. Demand for place stay in Thailand The bulk of income in Thailand comes from agribusiness and touristry. Income from touristry is important for the Thai economic system in footings of spread outing and stableness of the economic system. Tourism in Thailand caters both to domestic and foreign travellers. Nowadays, Thailand in faced with negative state of affairss which decreased the assurance of tourers from 2008 until now. TAT expects the figure of international tourers will turn at about 7 to 10 % to about 15.0 to 15.5 million in 2010 ( Tourism Authority of Thailand.com ) . The Bank of Thailand stated that there are 1.6 million foreign tourers who traveled to Thailand in February 2010 which represented a bead from last twelvemonth. Domestic tourers were non peculiarly affected by the political state of affairs. It was more influenced by the economic lag and fluctuating oil monetary values in the first and 2nd quarters of 2009. Local travellers have changed their traveling wonts, are more witting of travel disbur sals, and are be givening to see tourer finishs closer to place ( Tourism Authority of Thailand.com ) . The Office of the National Economic and Social Development Board predicted the economic system would turn at 3 to 4 % due to the planetary economic recovery and the authorities s Thai Khem Khaeng ( Stronger Thailand ) economic stimulation programme. New tourer attractive forces and activities that reflect the civilization and manner of a peculiar part will besides be introduced. Therefore, the authorities supports and purposes at the recovery of the Thai touristry market through marketing runs viz. route shows to reconstruct the image of Thailand and promotional advertizements under the Amazing Thailand, Amazing Value construct. Home stay is one of the better finishs which has proved attractive to both international and domestic tourers. It is a portion of touristry in Thailand which continues to turn and gain income because it is set in rural countries far from the negative effects of political perturbations, is non expensive and brings visitants into close contact with nature. The tourers can loosen up among friendly local people. Therefore, the measuring and apprehension of the demand and supply for touristry is of import to overall touristry planning and direction. We will cognize overall image of the development, growing and value of touristry. All tourist behaviour or activity consequences from motive. Motivation is the context of the demand for touristry. Motivations have both push and pull factors together. The push factors are socio-psychological motivations ( person-specific factors ) . The pull factors are motivations aroused by the finish ( destination-specific factors ) . Tourists who go to place stay finishs normally have both push and pull factors. They want to loosen up, be near to nature and portion cognition, which are push factors. The pull factors are from the easy manner of life of the people, alone civilization and eco-friendliness. For illustration, a mini-farm is a magnet for tourers who travel with kids. Largely, domestic tourers normally go to place stay by auto because some topographic points are non far from urban centres such as Bangkok. It does non take excessively much clip to plunge oneself in relaxation, fresh air and flight from the complicated metropolis life. In contrast, international tourers largely are backpackers normally stay a long clip in place corsets because of inexpensive monetary values but besi des because of the composure, relaxed life manner and the ability to research new experience. Supply of the Home stay in Thailand On the supply side, the development of place stay is go oning in Thailand. It is stimulated by the demand which comes from tourer demands. Some people want more comfort, some want field, simple installations, others demand higher criterions. So, the local people work together toward the development of criterions for place stay installations in Thailand. Sometime, the popularity of a finish can take to mass touristry. Mass touristry is a state of affairs where a big figure of tourers go to one topographic point, sometime taking to an overload of local installations. This can take to farther development of conveyance and other public-service corporations until the easy manner of life disappears. Furthermore, it will adversely impact to the environment. Pai in Mae Hong Son state and Chiang Khan in Loei state are illustrations of popular place stay finishs in Thailand that have been developed to different grades. One has already been spoilt and the other is defying against a inclination toward over development. Pai is a little territory in Mae Hong Son which was an ideal finish, being nestled in a little vale surrounded by mountains with cool conditions. It was a romantic topographic point with friendly people can rich civilization. Some people have referred to the small town as called Uto-Pai, miming the name Utopia of Sir Thomas More. All this has made Pai really good known as caches of tourers are drawn to it. Material development followed and shortly the little small town of Pai had its ain air strip where tourers can get after a mere 25 proceedingss from Chiang Mai. Hotels and resorts besides sprang up in its aftermath. All these development had a negative consequence on the local dweller ; while they used to be wont to retiring to bed early after a difficult twenty-four hours s work, they are now disturbed by loud music at amusement topographic points tardily at dark. Music festivals became hebdomadal events in the winter months. Some local people sold their land to capitalists and travel to the foothills for the interest of peace and quiet. These alterations reflect the fact that Pai is altering quickly in both positive and negative ways. In add-on, local kids are falling to enticements from the western ways of tourers. Some local people said these development are more like impairment. Not merely Pai but Chiang Khan ( a territory on the bank of the Mekong river in Loei state ) , a comparatively recent place stay finish, is confronting similar jobs. The struggle between local people and authorities is looming. The authorities wants to develop the town to provide to more and more tourers, but many local people want to see a steady growing of Chiang Khan. They want Chiang Khan to be strong, to retain its rural qualities and command itself. They do non desire more bright visible radiations in Chiang Khan, do non desire to follow the modern tendency because tourers come and go quickly and make non remain a long clip. Nowadays, some of the local people in Chiang Khan are already shuting rank in a battle against quickly over development. They have formed a touristry association within which they discussed the jobs of Westernization and over development which has plagued Pai. They have started a web site where every one is welcomed to add remarks. They are contending again st bright visible radiations, loud music and weekend concerts that have combined to destruct Pai s rural character. They want touristry in Chiang Khan to be sustainable. They do non desire Chiang Khan to hold luxury boutique hotels , modern saloon or franchise java store ironss. They want Chiang Khan to retain its rural character with an easy manner of life, place corsets based on original houses without luxuriant ornament, so when tourers come they will experience like they are the portion of the household and java is still hand-brewed traditional java. Some people said that Chiang Khan is Pai of the yesteryear. Therefore, before Chiang Khan alterations like Pai we must to assist each other. Sustainable development of Home stay in Thailand Tourism, if developed locally, can assist to ease the poorness job, cut down income disparity and accomplish a friendly environment every bit good as common prosperity. Tourism brings non merely benefits but besides costs and if non good managed may sabotage its sustainability in the long tally. In Thailand, touristry has a positive income bring forthing consequence but potentially worsening income distribution ( Mingsan Kaosa-ard 2006 ) . The best manner to equilibrate the development is through sustainable development in which every portion must work together. Sustainable Development is development that satisfies the client demands now but does non destruct tomorrow s resources. The Pareto Optimum provinces that no 1 can be made better off by doing person worse off ( businessdictionary.com ) . Customer demands lead to marketing research and stuff development. That is the selling procedure. After that, planning and direction are indispensable for accomplishing successful touristry development. Sustainable Tourism Development emphasizes the direction of touristry industry must accommodate itself harmonizing to the altering face of the universe in term of sustainable form. There are three parametric quantities of sustainability which are economic ( good being ) , environment ( ecological balance ) and socio-cultural considerations ( Sense of community and security ) . For illustration, the development should makes more money while at the same clip hold a minimal consequence on the environment and social-cultural model. The key to sustainable touristry development is to educate communities so that they understand the negative impacts of mass touristry and the bound to the ecosystem s carrying capacity, and to develop diversified tourer merchandises that can minimise the negative impact of mass touristry. For case, in France they have standard and label for adjustment which confirm the criterion and measure the criterion and quality every five old ages. The label is one of selling scheme which make good image of the merchandise. Furthermore, they separate the demand equal in every countries and every portion works together. Those are the good illustration for the development of place stay which Thailand should accommodate for the development of place stay in Thailand. Amphawa drifting market ( Plai Pong Pag community ) is a good illustration of place stay in Thailand which supports many tourers every twelvemonth. It affects the quality of life of the local people, while the quickly lifting figure of tourers has inescapably led to a impairment in the environment. Most of the place stay topographic points have non attained the criterion of place stay in Thailand even though this is the first community to establish the construct of place stay, but they have failed to run into the place stay criterions. Because some place stay have transformed their places so much that they became more like resorts and they do non fit the makings of the place stay standard. Home stay will acquire the criterion when they do non add more edifice and tourers must remain with the proprietor. Harmonizing to that job, National economic and societal program 9th stated that sustainable touristry in Thailand which wants to be a quality finish and ready in supply of touristry f or support many tourers. We can convey cognition of France to Thailand ; non in its entireness but we can accommodate it. The authorities should hold an effectual and systemic program such as puting policies or Torahs for the community and supply for punishments for perpetrators. It is difficult for the authorities in Thailand to widen proper attention to the place stay concern in some communities because the local people worry about revenue enhancement and are non ever forthcoming with information for the authorities. So, the authorities should set up an institute which can win the assurance of the local people and show the significance of the criterion and effectual direction to the local people. The negative impacts on Pai and Chiang Khan happened because of civilisation, but the impact on Amphawa was due to the ignorance of the local people. Therefore, the development is a two-edged blade that can hold both advantages and disadvantages if we are uneffective. The best solution is the cooperation of everybody, get downing with community engagement and the support of the authorities. The authorities decentralizes budgets to the community but continue to give proficient advices to the local people. After that, policies such as the bound on the figure of tourers will go on non merely to care for the environment but for the interest of tourers who do non desire to be in a topographic point crowded with other tourers ; they can loosen up and be closer to nature. Furthermore, the local people can take attention of all tourers like a portion of the household. Do non bury that sustainable development is the better manner of development and sustainable concern three things which are e conomic system, environment and besides socio-cultural parts. Decision In decision, touristry constitutes a major portion of the Thai economic system, embracing both domestic and international tourers. Home stay is an alternate signifier of touristry which is based in the rural country that tourists stay and unrecorded with the local people. They can portion the experience and civilization. In Thailand, place stay began with the pupil voluntary for rural development cantonments and after National economic and societal program 8th place stay was developed until now. The motives for travel place stay have both push and pull factors. The push factors normally are for relaxation. Largely, domestic tourers go to place stay by auto and relax for two or three yearss, but international tourers frequently stay much longer. The pull factors normally are the easy manner of life, close contact with nature and fresh air. Material development is important for place stay because it has both positive and negative sides. Material development can assist pull tourers, alt hough consideration must be given to suited signifiers of development that should non destruct the original attractive force of the topographic point. It is a good selling scheme to better the quality of place stay adjustment. The place stay criterions have been laid down in Thailand, but most of the place corsets in Thailand still do non run into them, such as in Amphawa. Furthermore, some topographic points such as Pai is overloaded with tourers while Chiang Khan is still seeking to defy this tendency toward over-development. Pai and Chiang Khan show both advantages and disadvantages of stuff development. The solution for a balance is sustainability which centres on economic, environmental and socio-cultural considerations. France can be a good illustration for sustainable development. Thai place stay should accommodate it and follow it right now. The authorities should get down by educating the local people and so transport out research on client demands, selling scheme, planning and direction. In add-on, strong policies are important, with a demand for punishments for those who break the regulations. The importance is the cooperation of everybody in the state, because everybody is portion of the patterned advance of Thailand.

Shortfalls and Benefits of Vegetarian Diet Essay

Shortfalls and Benefits of Vegetarian Diet - Essay Example A healthy vegetarian diet requires sufficient considerations of all nutritional requirements and a commitment to provide the body with sufficient of what it requires. Scientists and nutritionists emphasize on the value of adopting a vegetarian diet as a preventive measure in combating diseases whose susceptibility increases on diet basis. In addition, vegetarians have an easy time maintaining a healthy body mass index. This paper will discuss how vegetarian can ensure that they get an adequate supply of all required nutrients (Joshi 140). In addition, the paper will elaborate on the benefits of vegetarian diet in combating some diseases. Classes of vegetarians There are different types of vegetarians depending on the animal products that they avoid. Vegans rely on solely plant foods for all their nutritional needs. The second group only consumes plant foods and diary products and they are lacto-vegetarians. The third group comprises of the people who eat eggs, diary products, and pla nt foods. These are the lacto-ovo-vegetarians. Those who eat eggs and diary products are the ovo-vegetarians. A different class consists of people who depend on plant foods, diary products, eggs and animal products with the exclusion of red meat. Nutritionists describe these people as semi-vegetarians (141). All types of vegetarians may develop a deficiency of several nutritional requirements if they are not aware of the body’s nutritional needs. Each individual requires a certain amount of protein, carbohydrate, fats, vitamins, and minerals.i6t is worth mentioning that some of the nutrients that the body requires are solely from animal products or occur in low concentrations in plant foods. Therefore, this necessitates a clear understanding of the required level of daily intake, how much is available in plant foods and potential supplements. Many vegetarians rely on whole cereals, vegetables, fruits, legumes, nuts and other plant products. Animal products offer a high level of proteins compared to plant products (145). It is easy for a vegetarian to rely on a low supply of proteins from plants compromising with the body’s ability to rebuild tissues. Plant foods supply low levels of proteins compared to animal products. Since vegetarians only remain with legumes such as beans peas, nuts, and whole cereals as sources of proteins, it becomes important for vegetarians to ensure that their daily intake of protein is sufficient. Knowledge on the calorie levels of each type of food will help vegetarians in assessing how much protein they take each day. Vegetarians should opt for soybean extracts and nuts that are hubs of high levels of proteins (151). Alternatively, an individual should develop a plan that incorporates different plant proteins so that at the end of each day, an individual’s total protein intake is sufficient. In addition, vegetarians stand a risk of having a deficiency of iron. Iron-rich foods are mainly animal products such as liver and eggs. Plant foods do not provide the vegetarian with enough iron to bind hemoglobin in the body. According to nutritionists, the body is usually reluctant to absorb proteins from plant sources. The high fiber content in plant foods makes the iron inaccessible to the body. This is because fibers often bind the minerals from a meal. The body does not absorb fiber. Women have a greater iron need to satisfy than men do because of biological differences. Vegetarians may opt for dark green leafy vegetables and dried fruits as sources of iron. It worth noting that consumption of iron rich foods should be alongside vitamin c-rich foods. Nutritional experts advise that vitamin plays a role in increasing iron’

Global management, people, and the digital divide Essay - 4

Global management, people, and the digital divide - Essay Example In poverty stricken areas, many people do not enjoy the benefits afforded by ICT, such as internet accessibility and networking. This is why such regions extensively rely on markets and donor driven aid to build their ICT infrastructure (Jonathan, 2005, pp. 22-25). However, failure to access such funds continues to widen the gap between the poor and the rich, especially in regard to internet accessibility. This inequality is rampant not only in developing countries, but in developed ones as well. In recognition of the identified digital divide, donors are increasingly considering the need to bridge this gap, through creation of low cost technologies, which can aid in enhancing internet accessibility in these regions. An excellent example is the recently adopted laptop per child policy, which seeks to ensure that children in underprivileged societies attain some level of technological advancement (Strover, 2003, pp. 275-277). The program further seeks to ensure that students experience a media rich environment both at home and school, which will make them more creative and critical with information technology. The program is also instrumental in increasing opportunities for students to overcome educational inequality. The One Laptop per Child (OLPC) program is a high profile initiative designed to bridge the digital divide, by providing poor kids with low cost computers that support network capability. These laptops are specifically designed to handle low-power supply, as well as, the ruggedness of poor rural and urban regions (vanDuersen and vanDijk, 2011, pp. 895-905). Additionally, the laptops’ software features graphical programs and user interface that are designed to enhance learning. For instance, in the largely rural state of Maine, students from poor backgrounds have benefited from the OPLC program by acquiring means to access

Oil price reaches record high of $100 barrel Essay

Oil price reaches record high of $100 barrel - Essay Example The discussion then shifts to US perspective where in the price of the oil is determined to a great extent by the Americans. Nearly 25% of the world oil supplies are consumed by USA. The article concludes by stating that the price of the crude oil may go up to $200 per barrel in the coming years. The demand in the output markets are determined by the households from the above diagram. A household's decision about what quantity of a particular product depends upon the following factors and all the factors are getting affected due to the price hike. Other products include substitutes (Solar power, Electric Battery, Wind power etc.) and complementary goods (Cars and Automobiles etc.). Due to this price rise, the prices of these substitutes and complementary goods will remain affected. Substitutes, a favourable condition exists and for complementary goods, the condition worsens. As per this graph, the pricing of oil is having an impact on producers and consumers. The producers/suppliers price the oil as per the law of supply in early 2000's where the oil market was a buyers market. The basis of pricing was cost of production of the least efficient marginal supplier. As per this graph, the pricing of oil is having an impact on producers and consumers in the perspective of price hike. ... 4. The Prices of other products available in the market Other products include substitutes (Solar power, Electric Battery, Wind power etc.) and complementary goods (Cars and Automobiles etc.). Due to this price rise, the prices of these substitutes and complementary goods will remain affected. Substitutes, a favourable condition exists and for complementary goods, the condition worsens. 5. The households' tastes and preferences will change. 6. The household's expectations about future income, wealth and prices also will change. Ultimately, the law of demand - "As price rises, quantity demanded decreases and vice versa" will play a crucial role in decision making by the household's. Graphical Analysis World Price 80 10 Quantity (Barrels) Oil Pricing before Price hike As per this graph, the pricing of oil is having an impact on producers and consumers. The producers/suppliers price the oil as per the law of supply in early 2000's where the oil market was a buyers market. The basis of pricing was cost of production of the least efficient marginal supplier. World Price 100 15 Quantity (Barrels) Oil Pricing after Price hike As per this graph, the pricing of oil is having an impact on producers and consumers in the perspective of price hike. The producers/suppliers price the oil on three major components where the oil market is now a sellers market. The basis of pricing is based on three components like Value of equivalent human energy, Sustainable energy creation costs, Affordability of the least

Analysis Of Ted Hughes Poems

Analysis Of Ted Hughes Poems As the title suggests, this poem is about wind and the destructive effects that it has on both the landscape and people that live in a isolated house. The narrator tells us how the inhabitants of the house struggle against a powerful and violent weather. However, in spite of the efforts no human is strong enough to resist the extreme forces of nature. Therefore the relationship between Man and Natures power is the key theme in Wind. 3. MUSIC AND LANGUAGE This house/ has been / far out/ at sea/ all the night Many poems have precise patterns to follow as rhyme and meter. But Hughes doesnt follow any pattern since he wants to create the sense of chaos as the extreme weather does in the poem. Then writing in a free verse he rejects all the conventional poetic rules. Likewise is necessary to take a look to how the rhythm influences the poems meaning. According to this we can see that he uses an iambic pentameter because we can notice five beats in each verse with alternating unaccented and accented syllables. This iambic pentameter creates an intermittent rhythm giving a vitality to the poem that emphasizes the winds features. Also he uses alliterations such as wind wielded blade-light (6) that reminds the blow of the wind and at the same time suggests that the wind could strike at any time. There is more alliteration in the line black back gull bent like an iron bar slowly (16) that conveys a slow reading that reflects in some way the crushing puff of the wind. The poems language is full of words with a particular sound pattern. He uses words wich denote strength to describe the power of the wind such as bang or flung that turns the wind into a frightful and violent nature force, unlike for instance the words quivering and cry used to the peoples description and which give to them a connotation of weakness. 4. STRUCTURE Wind has a linear narrative structure in which each of six stanzas conformed by four lines each one. The structure of the poem seems quite simple, but if we pay attention to the end of the verses we can see that some of them lacks of punctuation. The punctuation is one of the formal aspect that makes easier the understanding of a text, avoiding ambiguous meanings and difficulties to interpret it. Therefore I think that in Wind the poet breaks all the formal conventions starting the lines with capital letter and using the punctuation as he wants in order to emphasize the effects of the wind. He alters the punctuation conventions provoking disorder, confusion and chaos as the wind does in the landscape and people of the poem. 5. IMAGERY AND FIGURES Imagery and figures are remarkable techniques that must be highlighted in this poetry essay. They can be found through the whole poem in order to increase the strength of the wind and they help the reader to imagine every event in a more realistic way. In the first stanza he is speaking about the devastate force of the wind. He uses in this stanza many metaphors and personifications emphasizing the extraordinary power of nature. In the first line of the poem this house has been far out at sea all night (1) we can see the metaphor of the house far out at sea as it was a boat lost in the middle of nowhere struggling against the sea as the house struggles against the wind. The second stanza shows an evident contrast with the first one. After the emphatic use of personification to enhance the power and ruthlessness of the wind , he portrays a still countryside with an orange sky (5). Following with the same line till day rose (5), we can notice that he is giving to the day human attributes once again. The third stanza the poet uses the first person narration. He uses this device to create familiarity in the reader. For instance when it says that he scaled along the house side (9) we can imagine the man facing with nature and we put ourselves in his place feeling empathy for him. In the fourth stanza he portrays the landscape as being fearful of the wind as he says the fields quivering, the skyline a grimace (13) personifying fields and sky in order to emphasize upon the sense of power of the wind. The line The wind flung a magpie away and a black gull bent like an iron bar (15) is another contribution to the sense of power of the wind because it can even fling a magpie away. In the following line he uses a simile to describe the wind strength saying that it can bend a black gull like an iron bar (16). The fifth stanza speaks about the house in terms of weakness describing it as fine green goblet (17) under the fierce wind, while the hearts of inhabitants are gripping and they try to face the elements, but they are so scared that even cannot entertain book, thought or each other (20). The last stanza feel the roots if the house move (22) can have a double meaning, at first glance we can think that the wind is so strong that can even move the house, but also it can be related to the roots of the family, his heritage and tradition. The house that so much effort they employed to build it and where all the family traditions and values were settled. The poem ends with the cry of the stones, meaning that something so strong and almost unbreakable as a stone is also fearful because of the storm. 6. CONCLUSION There is a great control of language and imagery in this poem. Through his masterful use of figures and images clearly related to its theme and structure he gives to the wind the personality of an enormous and powerful beast making this poem a breathtakingly poem. Hughes captures the power of the wind in phrases full of a wild and insatiable energy achieving a great power of expression in every line of the poem.

kodak brief review :: essays research papers

Note: The examination will be in two parts. Part 1 will comprise a set of multiple-choice questions designed to check your understanding of all of the lectures material. Part 2 will concern this case study, with the examination paper including a set of questions about it. The case study describes a situation, which you need to research further and resolve. In preparation for the examination, you should analyse this case study and relate it to the lectures so that you arrive at the examination with an understanding of how you might proceed. CASE STUDY Kodak, based in Rochester, New York, where it pioneered the use of photographic film 100 years ago, has been facing weak profits and job cuts as it struggles to turn round its business. Wednesday, 21 June, 2000, 11:26 GMT 12:26 UK Kodak looks to digital salvation by BBC News Online's Steve Schifferes The world's most famous film company is hoping that the digital film revolution will come to its rescue. Dan Carp, Kodak's chief executive, told BBC News Online that he was "very frustrated" by the low share price for his company which is trading at around 10 times earnings despite five quarters of record profits. "There is no question that digital imaging is going to expand the use of photography and make it more user friendly," he explained to News Online during a whirlwind tour of Europe. "What's holding us back is some scepticism that the digital revolution is yet to be finalised," he said. Fresh investment Mr Carp told the BBC that the company would invest two-thirds of its $900m research and development budget in digital technologies. It was also spending over $1bn in buying back its own shares in order to boost their price. Analysts say the share buybacks are needed to boost the company's earnings per share which have been diluted by employees cashing in some 20m stock options last year. Mr Carp said he was not worried by the threat of a takeover. However, he admitted that the marketplace for digital imaging technology was likely to be more crowded than traditional photography, with companies like Sony vying with Kodak, Fuji, and Olympus. Kodak had been slow to introduce full digital technology, fearing that it would hurt sales of existing photographic products. But it now aims for 45% of its sales, and 27% of profits, to come from digital sales by 2005. Mr Carp said that the introduction of broadband and other high-speed internet connections would speed the take-up of digital technology. There were more than 4m digital cameras sold in the USA, and 1m in Europe, last year, and